Automotive Brand Development — Austin, TX
A national brand development partner built on equitable partnership, deep relationships, and a relentless commitment to growth. You make the products — M&R does everything else.
Our Philosophy
Building relationships,
not just passing information.
Founded by Nicholas Moncure and Jesse Rohr on the belief that equitable partnership, deep relationships, and common interests are the key drivers to sustainable success in the automotive aftermarket industry.
M&R is a national brand development partner with personnel strategically positioned across the United States. We invest in your brand the same way you do — putting skin in the game right alongside you on every promotion, every event, every activation.
Our brand partners receive real-time access to our call reporting through Sales Rabbit CRM — total transparency, always.
In the Field
Brand Activation
Content Creation
The M&R Team
Baja 1000 Trail RideWhat We Do
We act as your brand in the field. Protecting your equity, enforcing your standards, and ensuring your message lands consistently across every retailer, every installer, and every conversation. We cap at 6 calls a day to ensure quality over volume.
From the annual SEMA Kick-Off Golf Tournament to the Baja 1000 Trail Ride, M&R creates experiences that build loyalty across the entire distribution chain. We handle logistics, staffing, setup, tear-down, and drayage.
We support every piece of content with a dealer-specific monetary incentive paid from our own commissions. Brand partners receive a real-time login to our proprietary CRM — full proof of performance on every investment, always.
Our Line Card
THE BRANDS WE REPRESENT
How We Rep
We don’t just show up to your shop — we dive into the culture around your business. M&R reps are at the sand dunes with 100 competing shops, at the track, at the breakfast table, at happy hour. We build the kind of relationships that create loyalty that outlasts any single product cycle.
Content & Promotion
M&R insists our partners provide product to Market Mavens to create content that expands market awareness. We support every piece of content with a dealer-specific monetary incentive paid directly from our own commissions. Every promotion comes with full proof of performance.
Recognition
M&R brands have won the industry’s most prestigious distribution award — the Collaborative Supplier of the Year — two of the last three years. Two different brands. One brand development partner.
Leadership
THE PEOPLE
BEHIND THE BRANDS
Nearly 20 years of industry experience spanning desert racing, AEM, and MBRP where Nick ascended to VP of Sales. He led the diversification of MBRP from a diesel specialty into all major aftermarket categories, driving over 10 years of 15% compounded annual growth. A competitive multi-class desert racer for over two decades, Nick’s passion for motorsports is as much a part of his identity as his industry track record. Nick and Jesse have worked together in some capacity for over 20 years — a partnership rooted in a shared love of racing and a belief that brand development needed to be rebuilt from the ground up.
Powersports SpecialistJesse Rohr started at Ford Racing before building a 20+ year career on both sides of the desk in e-commerce and brand development. Recruited to MBRP, he led the complete reimagination of the brand — transitioning it from a diesel specialty product into a full-line lifestyle brand. A serial entrepreneur, sharp creative, and multi-class sports car racer, Jesse brings rare executive relationship management skills and deep industry connections to every M&R partnership.
Sports Car SpecialistCS graduate from University of Oregon with a lifelong motorsports background. Developed AI agents that compress weeks of customer research into hours. Also leads software development for Wrench Connect, an M&R spinoff connecting online retailers with brick-and-mortar dealers.
Southern US AccountsFormer Titleist sales rep and GolfSmith manager, recruited to MBRP on the theory that it’s easier to teach a great salesman about cars than vice versa. A naturalist drawn to the overlanding segment — and the reason M&R wins the industry golf tournaments.
Gas Truck SpecialistEntered the industry in 1992, built a career spanning audio retail, professional athlete vehicle builds, and drag racing before joining AEM and ultimately MBRP. Deep expertise in shows, events, data services, and midwestern market management.
Diesel Truck SpecialistCertified professional engineer with nearly 25 years at Toyota North America including running the TRD product program. Now Director of Engineering at Transamerican Manufacturing Group overseeing Pro-Comp, Smittybilt, G2, Poison Spider, and Rubicon Express.
Product & SourcingGet In Touch
If we’ve already had a conversation, you know how we operate. If not — we’d love to show you what a real brand partnership looks like.
Send a Message